Ensure healthy margin
Based on historical market trends, product life cycle and current competitive response, plan the optimal mark-down strategy to reflect your profit goals.
Avoid image of overpriced brand
Timely market information gives you flexibility to adjust your marketing support and prevent negative brand perception.
Deep analysis and aligned price setting for strategic product groups.
Historical monitor of resellers pricing behavior and products life cycle development.
Everyday update on price changes and product market launches from competition.
Price and availability change monitor on your most important SKUs or promotional items.
Comparison to direct and indirect competition to prevent cannibalization in own portfolio.
Retailer portfolio analysis
Investigation of retailers’ product range to spot market gaps and listing opportunities.